As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the ...

If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is ...

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

When you need to go really deep on a subject, e-books and whitepapers are your go-to. These are longer, more detailed pieces ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. You're staring at that blank screen again. Another blog ...

To really make it as a content specialist, you gotta have a solid base of skills. It’s not just about writing pretty words; ...

There was a time when content writing was only for writers. People used to spend hours researching, writing drafts, editing ...