Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

The connected TV industry has come a long way. Viewers are cutting cords, streaming hours of content across platforms, and expecting a smooth, uninterrupted experience while they do it. But despite ...

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each ...

Allocating a budget for content marketing must consider your brand's unique needs. Use these tips to make the process more seamless. As you build a content marketing strategy for your brand, you may ...

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...

Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. When we spend all our time and efforts creating a fantastic ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

Is the streaming space starting to feel a little too familiar? While streaming platforms initially promised ad-free, cost-conscious entertainment as an alternative to cable, more and more platforms ...