From discounts to luxury pricing, learn how fashion pricing psychology impacts consumer behavior fashion and drives modern ...

Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

McDonald’s second quarter included positive same-store sales, to the tune of +2.5%. It was a welcomed report after back-to-back negative quarters, which just doesn’t happen all too often at the Golden ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Over the past several years, there have been exponential, wide-ranging changes across the internet. As new technological tools such as AI, cryptocurrency, and beyond continue to expand, how general ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...