Etzioni on AI: What the World Cup tells us about the best roles for humans and machines

The 2026 World Cup has added AI and computer vision to the officiating crew — a sensor inside the ball, semi-automated ...
Tech Xplore

How AI helps World Cup referees make the call

More than 1.5 billion people worldwide are expected to watch the 2026 World Cup finals. With that many fans scrutinizing ...

How smart balls, tracking, and ref cams work in soccer

Smart balls, tracking, and ref cams explained clearly: how they work, why they matter, and how they impact entertainment, ...
Nature

Player and Ball Tracking in Sports Video Analysis

Player and ball tracking in sports video analysis encompasses automated methods to detect, localise and follow athletes and the ball across successive frames. Central to this endeavour are deep ...
Hosted on MSN

Theia adds ball tracking to unify baseball biomechanics analysis

Theia has expanded its Theia3D markerless motion capture platform with a new ball tracking module, enabling synchronized analysis of athlete biomechanics, bat path, and ball flight. This integration ...
Nature

Fast moving table tennis ball tracking algorithm based on graph neural network

The application of AI technology in sports has emerged as one of the recent research hotspots, with AI-based sports analysis already finding its way into various sports such as football, tennis and ...
TV Technology

Wimbledon and Hawk-Eye Innovations Extend Tech Agreement

LONDON—The All England Lawn Tennis Club and Sony’s Hawk-Eye Innovations have announced a new multi-year agreement that will see Hawk-Eye continue to provide its ball tracking and officiating services ...