Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

America’s largest doctor group is taking the pharmacy benefit manager industry to task for what it says is a decline in competition that may affect their ability to bargain for rebates on drug prices ...

Search results are constantly shifting and evolving. On average, an ad’s lifespan is about two weeks. During this period, it performs effectively in Google’s advertising system. However, once it loses ...

“Keep an eye on your competition” is Business 101 for any company. But it’s especially critical in today’s hypercompetitive B2B market, where sales growth has slowed, sales cycles have lengthened, and ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. When you have a new startup idea, it’s essential to understand the ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

The Business Research Company's Neobanking Global Market Report 2025 – Market Size, Trends, And Global Forecast 2025-2034 LONDON, GREATER LONDON, UNITED KINGDOM ...

In a previous article, I discussed analyzing your own company as an essential part of crafting a marketing strategy. Equally if not more important is the analysis of your competition. Competitors can ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

How to Improve SEO? 15 Experts’ Recommendations How to Perform an SEO Competitor Analysis Imagine swinging your sword blindfolded. You’re battling someone but don’t know who or what. An SEO competitor ...

The current methods and processes used across the U.S. government to analyze national security fall far short of the requirements necessary to meet the needs of the nation. Strategic analysis has ...