NEW YORK -- Coke Zero is getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no calories, and a new recipe is intended to make the drink taste more like ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Coke Zero Sugar is attesting that “fan work is thirsty ...
Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...
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