Cohort analysis is a great way to increase user engagement for your business and generate more revenue. Earlier, paid tools like KISSmetrics gave us the facility to use Cohort Analysis as a way to ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

Cohort analysis is a way of evaluating your business that involves grouping customers into “cohorts” and observing how they behave over time. A commonly used approach is monthly cohort analysis, where ...

The holiday shopping season is about to explode onto the ecommerce scene. With Deloitte expecting ecommerce holiday sales to grow to 35%, this will be the first peak season for many brands to start ...