While the metaverse promises to recreate aspects of real-world shopping, transitioning from the palpable, lively ambiance of real places like the Grand Bazaar in Istanbul to the digital landscape of ...

The study found that when asked how processed they thought a given food was, people perceived this foods heuristically at a similar level of processing as it had been officially rated by the NOVA ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...