The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

Cinema United represents more than 32,000 movie screens in the U.S. and more than 30,000 screens in 88 countries.

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

and the Allied States Association of Motion Picture Exhibitors, which goes back to the 1920s. Those at Cinema United like to say that "we’re not a Hollywood industry. We’re a Main Street ...