Can the sight of a greenish-brown color really be enough to deter smokers from reaching for their next pack of cigarettes? Lawmakers in the UK hope the “world’s ugliest color” will be helpful in ...

So say some. It’s called Opaque Couché, and it’s a brownish-greenish mix that’s been described using words like sludge, filth, tar, and cow excrement. Pantone 448C first won its ugly title back in ...

UNITED KINGDOM (WIVB) — Smokers in the U.S. may eventually see graphic images of people with diseases that developed due to smoking cigarettes, but a new technique is hitting cartons in the UK.

Researchers found Pantone 448C to be highly unappealing, and chose it for cigarette packaging in Australia to deter smokers. It has since been called the “world’s ugliest color” by bloggers, but some ...

This color—Pantone 448C—is considered to be the ugliest color in the world, according to an Australian survey, and it’s easy to see why. It looks like a combination of dirt and mucus. But what is the ...

In 2012, Australia set out to design the ugliest possible cigarette packaging. Pantone 448c is so dreary that since introducing it on all... Australia Finds Ugly Packaging Slows Cigarette Sales MARY ...

Opaque couché or Pantone 448C is a dark brown shade that Australian experts voted as the ugliest color in the world, but research shows it may actually help discourage smoking. Gfk Bluemoon, a ...

What’s the most hideous color on Earth? It might sound like dinner-table conversation (or maybe not), but British officials have invested resources into the question, in hopes that the answer might ...

And the title of “World’s Ugliest Color” goes to: Pantone 448C! Also known as “opaque couché,” the drab hue of greenish brown has drawn endless comparisons to baby poop. After the study, Australia ...

The world’s ugliest color has been described as “death,” “dirty” and “tar,” but this odious hue is serving an important purpose: discouraging smoking. Pantone 448 C, a “drab, dark brown” also called ...

In 2012, Australia set out to design the ugliest possible cigarette packaging. Pantone 448c is so dreary that since introducing it on all cigarette packaging, Australia has seen cigarette sales drop.