Reflecting on Past Automotive Innovations... In 1938, Chevrolet released an advertisement that not only showcased one of the auto industry's key innovations but also embedded the brand deeply into the ...

To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet will air a 60-second ad during game one of tonight’s World Series (7:30 p.m. ET on Fox) that blends historic photos of moments involving ...

The tagline is back, this time with literal heartbeats. It was a stroke of luck that the original campaign caught on the way ...

Add Yahoo as a preferred source to see more of our stories on Google. On Nov. 22, Chevrolet released a holiday ad partnered with the Alzheimer’s Association about a grandmother struggling with ...

Universality is a key decision-maker for the marketing team at General Motors' top-selling vehicle brand Chevrolet when choosing inspiration for its 'Holiday Card to America' advertisement. Exploring ...

Popular GM brand Chevrolet has a specific reason for adopting its new “Together let’s drive” advertising motto while dropping the decade-old “Find New Roads” slogan. according to Chevy marketing vice ...

Chevrolet is using a TV show format to spark some life into the notoriously flat retail advertising world. The show features characters who work in a Chevy dealership, with the story told in a series ...

General Motors has just launched a new advertising campaign to promote the extensive and successful line of Chevy Truck models in Mexico. “The reputation of Chevrolet pickups is indisputable. We ...