Here’s all the branding news we’re following this week. This week in branding news, Cheerios bulked up, Orangetheory dialed ...

General Mills CEO said that lower- and middle-income families are ‘continuing to feel significant economic pressure’ and are ...

When you think of a classic breakfast cereal, what comes to mind? For me, it’s not colorful fruit-flavored loops or cinnamon coated wafers, but original Cheerios. While they may not pack a sugar bomb, ...

We may receive a commission on purchases made from links. Scanning the cereal aisle, one thing is for sure: Cheerios has a lot of flavors. In much the same way that Oreos has branched out of the ...

For many of us, our morning bowl of cereal is an important ritual, and now, for fans of a certain cereal flavor, that ritual is about to taste much different. Cheerios has confirmed what many had ...

General Mills is asking customers to check the date on boxes of Cheerios. — -- General Mills said that it's recalling some Cheerios cereal products, because some boxes may be mislabeled ...

The honey comes from Florida bees and the oats from North America. — -- The cereal made of O's is celebrating its 75th year of greeting fans, young and old, at the breakfast table every morning.

Cheerios contain whole grains and nutrients like vitamin D and iron. But Cheerios are processed food and eating processed foods often may have negative consequences on your health. Since they were ...

NEW YORK A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios. "Mom," says the girl. "Dad told me Cheerios is good for your heart. Is that true?" Cut to dad ...

You sit down with a bowl of Cheerios and you think you’re starting your day with a healthy breakfast, right? Well, it may not be that simple. Cheerios and many other cereals and grain-based products ...

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Food manufacturer and cereal giant General Mills ...