“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

For years, media buyers have been pushing connected TV publishers to share information about what shows – and even which apps – their ads are running against. But most programmers aren’t giving ground ...

Do you know the viewership for a specific show when you placing that media buy on connected TV -- say, Paramount+, Disney+, or Peacock? Probably not. The connected TV (CTV) business does not offer up ...

As CTV advertising grows in popularity, advertisers are eagerly embracing the explosion in programming options and the growing programmatic market. This has led to many seeking data signals that will ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

CTV Morning Live is the name of the local morning newscasts airing on CTV's owned-and-operated stations in Western Canada, specifically, Vancouver, Calgary, Edmonton, Saskatoon and Regina as well as ...

If you’ve ever wondered why some ads stick in your mind long after they air, while others fade instantly, you’re not alone. In the fast-moving world of TV and Connected TV (CTV) advertising, brands ...

PrsmX by Mobavenue is designed for today’s reality to help brands plan and execute campaigns that account for how attention ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

NEW YORK--(BUSINESS WIRE)--As the 2024 presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in ...

Want to upset a millennial-age journalist? Just say the words “pivot to video.” Countless media companies have used that phrase to justify shifting from written content into short-form, social-focused ...