CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations. In this video interview from ...

Both Executives Rely On Data And Can Use That Information To Improve Customer Experience, Says Zensar Chief Business Officer Anup Rege. In many companies, walls between departments are coming down so ...

“Influence has replaced authority. The CMOs who are winning aren’t relying on title or budget, they’re shaping change through ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...