FMCG companies are ramping up focus on ‘bridge packs’ that are priced between popular entry-level packs and big packs as they tackle inflationary pressures. Analysts said this strategy is helping FMCG ...
FMCG companies are launching low unit packs (LUPs) and bridge packs. Image: Bloomberg As inflation continues to bite into household budgets, FMCG companies are launching low unit packs (LUPs) and ...
As inflation soars, sale of low-unit price packs jumps; FMCG firms go for grammage cut, bridge packs
FMCG manufacturers are opting to reduce product weight rather than price of items targeted at lower-end consumers, while resorting to single-digit price increase on some large packs and launching ...
Packaged consumer goods companies clock a significant portion of their sales from Rs 5 and Rs 10 packs. However, companies had to reduce the grammage of these packs in the wake of inflation to protect ...
A 52-year-old pack bridge leading into the Bob Marshall Wilderness is being replaced, with tons of material needed in the replacement flown in by helicopter. Colorado-based general contractor Medved ...
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