Mattel is bringing a new digital aspect to the classic Hot Wheels toy. The company launched Hot Wheels id on Friday, which offers kids “a Mixed Play experience” through updated cars, a Smart Track and ...
Hot Wheels celebrated its 50th anniversary last year and now the company is introducing a new “mixed play” series. Dubbed Hot Wheels id, the new cars are billed as “premium die-cast vehicles” that are ...
I can't say for sure – because nobody knows for sure – but I'm calling it right now: Hot Wheels ID just stole Christmas. Using a bit of the magic summoned by the Apple x Anki Overdrive remote control ...
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