The self-regulatory privacy organization Digital Advertising Alliance on Wednesday plans to unveil a downloadable browser extension that will enable people to opt out of receiving behaviorally ...
Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...
We've always known that what consumers do and what they say they do are often two completely different things. That's why direct observation of a consumer's consumption habits tends to be more ...
Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...
US mobile monetisation outfit Tapjoy recently partnered with IronSource to provide more ad inventory and now it's adding some new features so developers can better optimise their revenues. First up is ...
With the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user ...
SAN FRANCISCO, Sept 4 (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing ...
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