As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Health behavior change is such a fascinating area of study because it's something that every single human deals with -- day in and day out. Even the most disciplined can identify behaviors they want ...

Have you tried to persuade a potential client to try your product or service — something that would require changing their pattern of behavior — but they were not budging? Or maybe you have tried to ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...

Behavior change is a powerful but underused tool in wildlife conservation. While widely applied in public health and development, its potential to tackle harmful behaviors to wildlife—such as ...

Building on a post that looked at times in which media influenced real-world behaviors, we will reflect below on why this can happen through a constellation of theories. 1. Social Learning Theory.

Imagine removing a branch of the U.S. government, say the Supreme Court. What are the myriad ways that such an upheaval might reshape people’s lives? Policy makers and researchers probably would want ...

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something ...

I’ve had only one panic attack. It happened in the fall of 2008, during a period when my wife and I were graduate students in English. I was walking across a sunny quad, wearing an actual tweed jacket ...