Beefeater is currently owned by French company Pernod Ricard, but this classic London dry gin is actually distilled in the city of London (“London dry” is a designation of style and can be produced ...

With no shortage of fancy new gin on the market, the latest comes from an unlikely source: Beefeater, maker of the popular London dry and mainstay of spirits giant Pernod Ricard. Beefeater 24, however ...

Pernod Ricard UK is expanding its portfolio with the launch of Beefeater 0.0%, marking the iconic gin brand's first foray into the non-alcoholic spirits category. This move aligns with the growing ...

As we await the easing of lockdown and the ‘Rule of Six’ making a comeback, Beefeater are launching a delicious new gin flavour that will make the perfect first toast with friends and family alike.

Premium gin brand, Beefeater, has announced the launch of a new global marketing campaign, entitled ‘This is My London’. The campaign, created by Publicis London, aims to introduce consumers to three ...

Beefeater Gin has overhauled its advertising to focus less on London stereotypes and adopt a “more modern” approach. The Pernod Ricard-owned brand has launched a new “brand world” in co-ordination ...

If you’re in the market for a new autumn tipple then good news, Tesco is selling a blackberry flavoured Beefeater gin. The supermarket is offering the exclusive drink which is fruity-flavoured and ...

The story of gin in London at the Beefeater distillery. London will gain a new museum on Thursday as the historic Beefeater gin distillery in Kennington opens its brand new visitor centre to tell the ...

It is a quintessentially British export - a London dry gin named after the warders that guard the Tower of London. So it is no wonder MPs today expressed outrage at the company that owns Beefeater Gin ...