A proximity beacon from Google named after the Eddystone lighthouse in the U.K. Developed as an open protocol, Eddystone-UID broadcasts a unique ID (UID) like Apple's iBeacon; however, Eddystone-URL ...

Apple, Google, and other tech titans once trumpeted beacons — tiny transmitters that interact with smartphones, wearables, and other nearby gadgets — as the future of retail. The consensus roughly ...

Google?s Eddystone could be a big step forward for beacons but, if Apple does not play along, this could potentially set the stage for another standards war. While beacons have garnered a lot ...

Although vendor-written, this contributed piece does not advocate a position that is particular to the author’s employer and has been edited and approved by Network World editors. Google’s recent ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Google rolled out this week a new Bluetooth LE (low energy ...

Google has just announced a new beacon technology called Eddystone along with APIs that will together make it easier for devices in close proximity to communicate. Essentially, these technologies will ...

Bluetooth beacons usually only broadcast public one-way signals. By allowing secure and private communication with users, the Eddystone-EID opens up a variety of new use cases for beacons. Along with ...

About a year ago, Google announced “Eddystone,” an open source, cross-platform Bluetooth LE beacon format. The Internet of Things initiative is a competitor to Apple’s iBeacon, but it ups the ante by ...

Move over iBeacon—today Google is launching “Eddystone,” an open source, cross-platform Bluetooth LE beacon format. Bluetooth beacons are part of the Internet of Things (IoT) trend. They’re little ...