Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

G-Shock and Barbie recently teamed-up to drop a limited-edition pink watch. Shop this special release online for $170 on G-Shock's site.

*Alicia Keys has earned many accolades with her music and activities inside and outside the recording booth. And Barbie has taken notice, with a one-of-a-kind Role Model doll created in the “A ...

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Barbie dolls may have changed dramatically over the decades but there’s little doubt they were at their most extravagent 40 ...