The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.
BMW's new logo debuted on the iX3, but this year it makes its way to every model.
The remaining chrome elements now carry a darker, smoked tone, adding a more contemporary touch. The BMW lettering has been ...
BMW's refreshed 2027 5-Series might not change much on the surface, but renders suggest more radical possibilities, especially for the 2028 M5 ...
A Shift in BMW Design Philosophy? Adrian van Hooydonk, BMW’s head of design since 2009, has weathered years of criticism over the brand’s increasingly controversial grille designs. From the polarizing ...
Additionally, the kidney grille (love it or hate it) is getting a bit of a tweak. While current EVs like the i4 wear their controversial grilles proud, the Neue Klasse concept EVs seem to be ...
BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...
The Bangle years are not only my favorite era of BMW design, but one of my favorite eras of design at any automaker. No other company was taking risks and innovating like BMW was, and Bangle's Flame ...
Demand for the new iX3 electric crossover is so high that BMW is reportedly sold out through to the end of 2026, already!
The BMW Group reached almost 2.451 million deliveries worldwide across its namesake BMW brand and the British MINI plus Rolls-Royce marques, a performance impacted by recall problems and "subdued" ...
Alpina Burkard Bovensiepen can trace its roots back to 1962, and in the same decade, it first came up with its now-famous 20-spoke design, born from the desire to have something both striking and as ...
BMW has suddenly tripped and fallen into a bag chock-full of nostalgia - upon its return, it came up with an idea for pure magic: the 2026 BMW M2 Turbo Design special edition, presented during the ...