For the past 10 years, Demand Gen Report has brought thousands of B2B marketing and sales professionals to the B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. to learn about the latest strategies ...

Each year, B2B Marketing conducts a survey to understand what marketers will be focusing on for the year ahead. Conducted with Cogniclick, the survey presented 19 topics to participants, and asked ...

Gravity Global has been nominated 19 times for its outstanding work across 11 categories, including: ‘Best multichannel campaign’; ‘Best use of digital techniques or technologies’; ‘Best use of ...

Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful ...

CAMBRIDGE, Mass., Oct. 5, 2021 /PRNewswire/ -- HubSpot, the customer relationship management (CRM) platform for scaling companies, today announced that it has been positioned by Gartner as a Leader in ...

Marketers face the prospects of complying with existing consumer data privacy laws, grappling with new ones expected in 2022 and managing customer data — all while dealing with forces like third-party ...

The COVID-19 pandemic upended marketing and advertising at many companies last year. Confronted by a historically high level of business and economic uncertainty, many marketers were forced to ...

In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies. In the world of B2B, sales cycles are longer, buying ...

An idea that's hit the business world like a tsunami in recent years is "higher purpose." In 2019, the Business Roundtable of 181 leading CEOs signed a declaration of "purpose over profits." That same ...

As a B2B tech marketer in early 2020, I thought the future of marketing to organizations was clear. However, two years later, everything is upside down. No matter how well laid out in February 2020, ...