In the B2B world, there is a very real struggle with trying to match individuals (leads) to accounts. With buyers using multiple devices, privacy laws restricting what data can be collected and ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

A third of B2B marketers who use account-based marketing ( ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring. The ...

Not every new idea is a good idea. Unless, of course, you work in marketing. In the marketing industry, every new idea is smart and every old idea is stupid. New strategies, new platforms, new ...

Engage earlier in the sales process and with higher value opportunities. Align strategic marketing initiatives with sales and account management strategies. Maximize the value and return on investment ...

Driving B2B success through Account-Based Marketing and AI. B2B Marketing, the organisation behind the global marketing community Propolis, and internationally renowned events like The Global ABM ...

The Driven by DCKAP Podcast features Epicor P21 integration experts on speeding up cash flow Drawing from nearly three decades in corporate banking and extensive work with Epicor P21 customers, Perez ...

As B2B marketing teams continue working to impact their company’s sales pipeline and revenue in measurable ways, another core marketing technology and buzzword — account-based marketing (ABM) — has ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

ORLANDO, FLORIDA / ACCESS Newswire / November 18, 2025 / Finexio, a leading Accounts Payable (AP) Payments-as-a-Service company, today announced a collaboration with Visa, a world leader in digital ...