AXE and Brightline created and ran the Excite campaign for 10 weeks across DISH, PlayStation, Xbox Live and Havoc VOD to about 79.8 million homes during summer 2011. From TV to video games, models in ...

Get the five stories that will challenge you to rethink the world by signing up for MicCheck Daily. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way ...

This is a story about AXE1, known as LYNX in the UK. AXE is a global cross-category grooming brand, encompassing deodorant, anti-perspirant, shower and hair products. Deodorant is the core product, ...

Axe deodorant smells more like sacrilege than sexy. South Africa has banned a television commercial featuring angels falling from the sky and tossing away their haloes in order to get intimate with ...

As part of its new “Find Your Magic” campaign, Axe released a 30-second spot for Super Bowl 50 between the Carolina Panthers and Denver Broncos, which emphasizes male empowerment in the name of its ...

GQ magazine, in partnership with Axe Excite deodorant, will be bringing you the GQ Axe 2012 Calendar. Due for release with our Jan/Feb 2012 combined issue, each calendar month sees a new, yet equally ...