This is the story of how AXE took the most mundane category benefit and the most banal advertising construct and used them to make the most talked about commercial of 2010. In the shower category, ...

NEW YORK With revamped packaging and a new campaign, featuring actor David Spade, Unilever is hoping to get more guys to use its line of Axe shower gel. Axe shower gels now come in redesigned bottles ...

The subreddit r/showerthoughts is one of the site’s most popular with more than 6 million subscribers. While you can spend all day browsing the various thought bubbles, some Redditors are now claiming ...

To promote and create awareness in The Netherlands around the new Hyundai i30, Hyundai has asked for the help of professional hypnotist Peter Powers. Powers created the “Online Hypnosis Experiment”, a ...

As Playboy struggles to stay relevant, the company is launching a men's body product to compete with Axe. The new commercial for Playboy body wash is not only sexist, it's absurd. Watch as one ...

A consumer group accused Unilever of hypocrisy Tuesday for running conflicting advertising campaigns -- one for Dove that praises women and their natural beauty and one for Axe that the group said ...