What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Worried Six AR Shifts In 2026 Could Upend Tech. This list gathers the six most consequential, verifiable moves – product ...

BMW's Neue Klasse teases Level 3 ambitions and AR driving experiences at IAA Mobility. Qualcomm's Snapdragon Ride (V2X 200) + Digital Chassis enable AR HUDs and stronger Level 2+ features. With Level ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

What is an augmented reality play in a real theater, with virtual actors and a real audience? In this case, haunting and something more than what I can do at home -- for now.

Exclusive: The creators of Pokemon Go and the artists behind a series of hallucinatory installation exhibits are combining to create an augmented-reality portal universe. They talked to me about ...

What’s inside XReal’s latest pair of smart glasses, the 1S. Where the 1S fits into the augmented-reality (AR) landscape. What is a “birdbath lens,” and how it differs from a waveguide. XReal recently ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...