In a February article in the online magazine Slate, Columbia University Professor Duncan Watts exhumed the work of the late Princeton social psychologist Solomon Asch to explain what Watts called the ...
What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...
At Swarthmore College in 1951, 50 students were placed in a room and charged with matching the length of two vertical lines (Asch, 1951). Seven confederates gave the wrong answer for the lion’s share ...
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