According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

I doubt this will come as a huge surprise to many who’ve been following the technology world over the past year or so, as the ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Kelly has been writing about the pop culture and entertainment industries since 2016, diving headfirst into the theme park world in 2019. In 2022, she turned a long-time dream into reality by ...

Apple Vision Pro users are getting a good slate of immersive Lakers games this season starting this month, captured in 180 ...

Last year, Apple announced a partnership with cable company Spectrum and the Los Angeles Lakers to stream select games in ...

Apple is reportedly pivoting away from its pricey Vision Pro headset after struggling to move units. According to the tech ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Fans of the Los Angeles Lakers basketball team will be able to enjoy immersive coverage of live games using their Apple ...

Apple’s ambitious push into spatial computing appears to be losing steam, with the refreshed Vision Pro reportedly struggling ...

Apple plans to introduce a new version of the Vision Pro this year, with the main update focused on the chip inside, reports Bloomberg's Mark Gurman. The device will use the M4 chip that Apple has ...