Apple to raise prices due to memory chip costs

The firm's outgoing boss Tim Cook did not say when prices will rise or which products will be affected.
The American Bazaar

Tim Cook says Apple price hike is ‘unavoidable’ amid surge in chip costs

Apple’s outgoing CEO Tim Cook said the company is planning to raise prices as the cost of the memory chips it uses has surged. Cook told the Wall Street Journal that price increases were “unavoidable” ...
Information Age

Apple to raise prices as chip shortages bite

Apple will raise the prices of some of its core products, CEO Tim Cook has suggested, amid rising costs and shortages of key ...
Digi Times

Apple puts its chip architect in charge of all hardware as CEO transition looms

On April 20, 2026, Apple announced that Johny Srouji — the executive behind its custom silicon revolution — has been elevated to the newly created role of Chief Hardware Officer. Srouji, who ...