Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads.

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most important discovery surfaces into a denser marketplace for paid placement.

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...

Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Last December an update on Apple’s Ads website said more ads will appear across search queries, appearing at the top as well as further down in App Store results. Apple has now confirmed that this ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning. Apple's note to advertisers and developers about this ...