Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. After you’ve poked ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. When it comes to big data and analytics in higher education, most colleges are looking at the tip of the ...

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat. Instead of relying on those built in Google Analytics tools, an integration ...

As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights ...

The benefits of mobile technology are becoming more apparent to retailers every day. Following an in-store deployment of mobile technology, a majority of retailers have seen an increase in work ...

As you may know, big data and software analytics have had a tremendous impact on modern industries. Industry disruptors like Google, Tesla, and Uber have used the many benefits presented by big data ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in Q1 and extracted the data in aggregate. And, ...

Did you know that data-driven businesses are 178% more likely to generate greater revenue and create greater profitability than their peers? Data analytics is a huge boost to business success, yet ...