Commerce media columnist Kiri Masters goes inside the first sponsored ad placements within Amazon’s Rufus AI assistant and finds an advertising format still being born.

Amazon Ads will give advertisers running any of its sponsored ad campaigns access to free cleanroom service in its marketing cloud beginning today. The advertising products include Sponsored Products, ...

Amazon Ads leverages Amazon’s strengths. Amazon's ad business is already a $50+ billion powerhouse. There are multiple levers to grow this business. What makes this business so powerful is its ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...