On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the ...

Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services. Like the developer conferences run ...

Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google. Earlier this month, The Trade Desk's stock cratered ...

Advertisers will soon be able to buy ads on Netflix using Amazon's tech. It's a sign of the intensifying rivalry between The ...

In a significant advertising deal, Amazon and Netflix are partnering to bring inventory from the streaming service's ad-supported tier to Amazon's DSP (demand side platform). The new integration will ...

The Walt Disney Company and Amazon’s advertising businesses have forged a partnership that will allow brands to gain access to Disney’s premium inventory across its connected TV platforms. The pact ...

With more signs of looming Amazon DSP competition for CTV advertising revenues, The Trade Desk, the big independent advertising demand side platform, has seen its stock take another big hit. Mid-day ...