If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While it’s a rather unique shade to find a lookalike for, fans ...

Picking the right lipstick shade, across the nude, pink, berry, or red color families, to match your skin tone can be a frustrating pursuit. Am I cool? Am I warm? Do I look better with blue tones?

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Carrie Underwood is the beautiful new face of Almay makeup, and in the newest ad, she's dishing on her "guilt-free pleasure" from the line. In the commercial, she's truly epitomizing the all-American ...

Let your personality shine — on your lips! We’ve partnered with Almay to share vibrant new ways to showcase and share your daily vibe with makeup. Much like fashion and art, makeup is a means for self ...

The ever so iconic, 90s shade, MAC Modum, was a frosty, silver and brown lipstick that garnered a cult following, even after it was discontinued. Celebs like Tracey Edmonds and shoppers alike donned ...