Just when we have music on our minds (the Grammys are this Sunday!), Almay announced that country superstar Carrie Underwood is the brand’s new global ambassador. It makes sense that Almay would be ...

Carrie Underwood has every reason to smile after being announced as the new face of Almay cosmetics this week and the country starlet didn't waste any time in getting to work as she has already been ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Almay is redefining its commitment to self-care by focusing on evening skin care routines. To do this, the brand Is working with media personality and entrepreneur Porsha Williams and DJ Xandra Pohl, ...

Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...