Marketing Profs this week wrote an article that says that real-time bidding is ushering in the eara of "lean" marketing for dispaly advertising. What exactly is "lean" marketing, though? According to ...
Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with ...
The delegation is composed of many leading brands in China, such as Tingyi Holding Corporation, China Life Insurance Company Limited, Coo8 and Red banana. Advertisers have showed great passion about ...
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