Primis’ co-CEO Rotem Shaul recently proposed replacing the Ads.txt standard with Ads.json. This proposal attempts to help publishers understand what companies they are authorizing to sell or resell ...

Much ado is made about cluttered ads.txt files. So UK-based ad network Publisher Collective decided to spend the last six months cleaning its up – in the midst of a demerger that put its files in ...

TEL AVIV, Israel, Oct. 31, 2023 /PRNewswire/ -- Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the launch of a brand new feature on Sellers ...

The IAB’s Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend to. Of particular note is just how successful ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

According to the Interactive Advertising Bureau Tech Lab (IAB), "Ads.txt (short for Authorized Digital Sellers) is part of a broader effort to eliminate the ability to profit from counterfeit ...

Media effectiveness platform DoubleVerify (DV) is warning advertisers of the increasing exploitation of ads.txt – an industry standard designed to help publishers declare authorised digital inventory ...

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 22nd, 2025) issued guidance in its Transparency Centre to help advertisers navigate a rise in ...

Content Ignite, a publisher-first advertising technology and monetisation company, proudly announces the launch of its latest innovation, the Ads.txt Insights Tool. This cutting-edge tool is designed ...

LOS ANGELES, Nov. 09, 2017 (GLOBE NEWSWIRE) -- The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for buyers of advertising, will begin implementing the Interactive Advertising Bureau’s ...

CHICAGO, July 30, 2019 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a global provider of advertising technology, announced the enforcement of app-ads.txt in Centro’s programmatic ad platform, Basis.

Growing attacks — including DV-identified AI slop scheme, Synthetic Echo — highlight how fraudsters manipulate and exploit ads.txt, as the number of cases now exceeds 100 DoubleVerify (“DV”) (NYSE: DV ...