Adobe is aiming to give marketers more control and transparency over targeting algorithms, as it updates Adobe Target tools. The company's Experience Cloud, which encompasses Adobe's Marketing Cloud, ...

With consumers seemingly getting inundated from brands with marketing emails, personalized experiences are inevitably what separates effective marketing from spam With consumers seemingly getting ...

Adobe has announced a major update to Adobe Target, a key feature within the Adobe Marketing Cloud. The tech giant said in a statement released today that the update includes a completely redesigned, ...