Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...
Blockthrough, a technology company focused on helping publishers recover advertising revenue otherwise lost to ad-blocking software, has released research showing that desktop ad blocking rose 5% in ...
Could tinkering with a site’s code to hide ads count as infringement? A recent ruling by the German Federal Court of Justice (BGH) has reopened the possibility that using ad blocking software could ...
Up to a fifth of all online ads served in Europe and the US are proactively blocked by web users, with the number of global ad blocking software users now approaching 200 million, according to ...
Companies offering anti-ad-blocking tools are popping up all over the place. These companies are hoping to cash in on the industry’s furor over ad blocking by marketing software designed to confront ...
The use of ad-blocking tools in the UK is on the rise, according to a report from the IAB and YouGov. Usage among British adults has risen from 18 per cent to 22 per cent since October 2015.
I never thought I'd install ad-blocking software on my computer. I considered it cheating to block ads on Web pages. After all, don't ads subsidize free Internet content, the way commercials do for TV ...
YouTube is no longer letting viewers use ad-blocking software on its site. As part of what it calls a global effort, the video platform is making it impossible for users to block advertising. The ...
Having trouble watching YouTube videos lately? It may be because you're using ad-blocking software. YouTube users who have ad-blocking software turned on are reporting that when they try to watch a ...