A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I think it's safe to say that by about 2010, email marketing was a full-fledged marketing ...

Wired has a big article on A/B testing this month, which makes a good point: Today, A/B is ubiquitous, and one of the strange consequences of that ubiquity is that the way we think about the web has ...

A/B testing has long been a fundamental part of developing applications and products for the Web, and, with the explosion of smartphones, developers are naturally eager to use the process to test new ...

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The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...