I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Talk about a wake-up call. American e-commerce sellers on TikTok recently learned a hard lesson about building businesses on borrowed ground. With TikTok's future hanging by a thread and its U.S. app ...

Facebook now accounts for the vast majority of scams on social media, according to an explosive new study — and critics claim it’s because Mark Zuckerberg’s tech giant is more focused on making money ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...

SAN FRANCISCO - For a week in November, Facebook and Instagram featured ads that showed cash and cryptocurrency raining down on a man at his computer. The ads asked viewers if they wanted to make a ...

A new analysis of political advertisers found that the platform profits from ads that include deepfakes and other content prohibited by its own policies. Recent Meta ads have included fabricated ...

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...