The Prius launched in 1997 as the first mass-market hybrid, setting a new benchmark for efficiency. But which Prius ...

If you were holding off buying a new car in anticipation of the fourth-generation Toyota Prius arriving in 2015, your wait might be a little longer. Company insiders are claiming that production of ...

Toyota has taken the wraps off a flashier, fourth-generation Prius with 10% better fuel efficiency that it hopes will revive sales of the august hybrid in an increasingly crowded field even as ...

Incredible efficiency is about the only thing the new Prius has in common with the original. While hybrid sales are soaring today, that wasn’t always the case. Early hybrids often had gawky styling ...

Toyota completely redesigned the regular Prius hybrid model two years ago, bringing the fourth generation of the trendsetting gasoline-electric vehicle. For 2018, the newest version returns with ...

YORK TOWNSHIP, Mich. (AP) — The timing isn’t perfect, but Toyota is getting close to rolling out the next generation of its Prius gas-electric hybrid car. Low gas prices have depressed sales of ...

Amidst the glitter and glow of the neon-lit Las Vegas Strip, Toyota put the emphasis on energy efficiency as it unveiled the eagerly anticipated, fourth-generation Prius hybrid Tuesday night. The ...