Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois. Williams finished the game with 8 points, 10 rebounds, 6 assists, 3 ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

I bought big yellow boxes of cereal from Aldi, Sainsbury's, Tesco, Asda, Lidl, Morrisons and M&S (which was orange) to see ...

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

So what was the difference? Pope thinks it was his pregame breakfast, Weetabix. Weetabix is a wholegrain, biscuit-shaped cereal from the United Kingdom high in fiber, vitamins and minerals. Williams ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory ...

Coach Mark Pope said Williams’ performance contributed to the win and credited Weetabix for his great game. Weetabix is the ...