Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On Reddit,

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Google denies serving extended unskippable ads on YouTube despite survey showing 31% of users encounter ads longer than two minutes.

Now that Google is largely winning the war against ad blockers, it’s time to remind the company that it’s messing up again in the most annoying way possible. Some users are seeing hour-long unskippable ads on YouTube. No, seriously… an hour. I wouldn’t blame anyone if they resorted to ad blockers after dealing with that sort of nightmare.

Ads that are 60, or even 120 minutes long on YouTube: and the best part is that they can't be skipped. I guess we've reached the lower circles of hell now.

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YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.