Reich was announced Monday as the one-year solution after the firing of Troy Taylor, who was dismissed by Luck last week in the midst of ESPN reporting that he had bullied and belittled female staffers during back to back 3-9 seasons after replacing David Shaw.

Luck is shouldering the load, while Reich’s only objective for the rest of 2025 is to coach football. Luck said his role as general manager at Stanford continues to prioritize fundraising for NIL and creating new revenue streams in order to keep up in this fast-paced era of college athletics.

Luck moved quickly in his new role as general manager of the football program, hiring Reich less than a week after making the decision to fire Taylor following a report that became public saying Taylor had been investigated twice for allegedly mistreating staffers.