If Prime pulled off its broadcast with any degree of success, could it angle for a bigger piece of the Canadian rights pie?

An $11-billion exclusive deal between Rogers and the NHL announced today gives the telecommunications company the rights to broadcast hockey games across the country for the next 12 years. Rogers promises fewer regional blackouts and says a continuation of its streaming deal with Amazon is a “strong possibility.

The 12-year Canadian national media rights agreement announced Wednesday will bring the NHL to more fans in more ways, extending a successful partnership between the League and Rogers Communications.