According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Texas women's basketball program will earn $1 million in NIL money for participating in this week's Players Era event in Las Vegas that includes two games.

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

Although the Texas Longhorns were snubbed from this year's College Football Playoff, the team's star quarterback is back on ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

Two Fortune 500-sized companies will collide Friday at Royal-Memorial Stadium, and while everyone’s excited for the annual Lone Star Showdown between Texas and Texas A&M, the money that will be on ...

Texas Tech is among the highest NIL spenders in all of college football after an expensive offseason. On3's Pete Nakos reported that Texas Tech spent $28 million in NIL money in 2025, second only to ...

Texas Tech has been under a lot of heat as they flex their name, image, and likeness (NIL) muscles on the recruiting trail and in the transfer portal. Their newfound NIL war chest and blueprint for ...

Pro Football Hall of Fame quarterback and Fox Sports NFL color analyst Troy Aikman wanted to help UCLA football through name, ...