In its place is a new entity, conceived and operated by the power conferences to monitor and enforce so-called extra benefits ...

Per ESPN's Michele Steele, USC star JuJu Watkins and North Carolina's RJ Davis lead all male and female athletes in NIL ...

"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

Here’s what an NIL deal is, what we know about Kai Trump’s NIL valuation and if Charlie Woods has snagged a name, image and ...

There’s no one-and-done path to the WNBA for women’s players because the NBA and WNBA have different rules regarding draft ...

Name, image and likeness deals are a billion-dollar marketplace, and athletes at smaller universities are still figuring out ...

Madness continues, certain college basketball teams are gearing up for an exciting new postseason event: the College ...

On March 31, news broke that Olivia Miles, who was once the projected No. 2 overall pick of the 2025 WNBA Draft, would not only be forgoing the draft to return ...

The Kansas State men's basketball team was one of the most expensive in the nation this season. And yet, the Wildcats fell way short of their NCAA Tournament ex ...

NIL has taken the sports world to new dimensions. With college football quarterbacks making millions of dollars and the ...