Take this spot from the University of Wyoming, which celebrates quarterback Josh Allen and his MVP win while encouraging students to enroll with the Cowboys. The ad will be regional rather than national, airing in Wyoming, neighboring states and select markets across the country during Fox’s broadcast of the big game.

Multi-time WWE champion Seth "Freakin'" Rollins reckons Buffalo's "big meaty boy" could become a star in the squared circle.

There's been a lot of virtual ink spilled about Josh Allen winning the 2024 NFL MVP already, because it came with such surprising and controversial fashion, with Allen losing out on First Team All-Pro to Lamar Jackson but beating out the Baltimore quarterback in the MVP voting, something that's only happened three times in NFL history .